Ambush Marketing and the Olympic Games Briefing
Location: Mansfield Room – S207
Description: American companies have played a significant role in supporting the USOC and the Olympic and Paralympic games through official sponsorships.
Unfortunately, Olympic sponsorship is being eroded by an insidious practice known as ambush marketing. As we near the 2012 Olympic games, please join us and learn more as we discuss this issue. It’s harmful implications and the preventative measures we can take in order to protect the value of our Olympic sponsors.
Tuesday, December 6
4:00pm
The Mansfield Room
Start Time: 16:00
Date: 2011-12-06












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