This week is Social Media Week in Washington DC. So Cloture Club will be joining in and dedicating a few posts this week in helping you become more social by providing a few guides to building your online presence. We’ve also have a guest contributor, Chris Abraham, to help provide some expert knowledge in building a digital strategy. He’s the social media director for Unison, a digital agency here in Washington.
We've researched a few online tools to help you manage your social media. Our criteria was to enable you to a) schedule posts/tweets b) enables you to have multiple accounts c) analytics or stats available.
Viralheat is an advanced publishing online tool. It connects all your networks, including Facebook, LinkedIn, Twitter, Google+ and offers robust analytics. Viralheat provides marketers with a unique all-in-one platform for social media management. They also have a unique feature to geotargeted sharing on Facebook. Great for campaigns.
Price: Free for 7 social accounts, Pro: $9.99 (more features)
Still in beta, Bottlenose is a helpful tool for monitoring Facebook and Twitter feeds, LinkedIn, and more. The service offers some ability to engage by posting to linked accounts
Tweet Deck is a life saver! You can customize the different columns and have an array of search terms for people talking about you on Twitter. For example our columns: @ClotureClub replies, "ClotureClub mentions and #DC. It can also run in the background and alert you for mentions, similar to Microsoft Outlook when you get a new email.
We couldn't find many facebook management tools out there besides AgoraPulse. For a low price, you can manage your Facebook page from scheduling posts to managing contests.
Price: $29/month to $99/month
Jugnoo gives you the ability to link up to 20 social accounts, managed by up to three team members. You also get access to web analytics, Google analytics and social analytics. This makes Jugnoo highly appealing, and if you need to connect additional accounts or give access to more team members to manage your content.
Price: Free up to three team members managing 20 accounts, $20/month for five team members
Platform: Web application, mobile web version